Blog: Search Engine Marketing
Search Engine Marketing
What are the necessary steps to building a search engine friendly website?
- Build your website in HTML!
- An html web site is safe, secured and search engine friendly
- HTML is the native language of the internet
- Uses less codes thus...
- Making your website lightweight in size which means it loads faster on all browsers
- No software required to edit and manage.
Search Engine Optimization
What is search engine optimization?
Search engine optimization is the process of literally and physically updating and editing the source code of your website – this means viewing and editing the source of each and individual web pages.
Search engine optimization is where you physically enhance the codes of each individual pages within your website. This means going into each individual web pages of your website and embed the appropriate keywords in the most appropriate places. We do this to each and every web page on your website.
Search engine optimization also includes search engine registrations, validation, authentication and verification. Search engines like google, bing and yahoo have webmaster tools to help us with this task.
Search engine optimization also includes setup and activation of google business listing as well as bing business listing (includes yahoo). These listings needs to be maintained and updated from time to time. This is where you will need the help of a professional webmaster.
Review setup, analyze SEO scores and search engine feedback
Search Engine Marketing
Sem primary objective is to drive traffic to your website by way of “standard ads”. These ads can be online or newsprint, tv or radio. By creating the demand for your website, search engines push it up into organic ranking as well as paid ranking and most likely, including the map listing. Generate the demand, and search engines like google will help your organic ranking stay on top.
Please view our video on search engine marketing to get more details.
Search engine optimization is a one-time process – therefore requires only a one-time payment. It should not be an ongoing process where you pay somebody each month. The only monthly payment you need to make is to your advertisers – like search engines, tv, radio or print ads - for driving and delivering traffic to your website. Yes, you will need to visit your ad settings from time to time to make sure it is up-to-date.
What is Search Engine Optimization (SEO), explained another way?
Search Engine Optimization (SEO) is the detailed process of enhancing and optimizing individual website pages to be in compliance with Internet Standards and search engine guidelines. This basically means getting deep into each individual web pages throughout the site and enhancing its content to be more relevant and meaningful to search engines; and updating its HTML tags to conform to the latest version for proper indexing by search engines resulting in higher organic ranking and lower pay-per-click cost.
A major part of the SEO process is the manual search engine registration, website validation, ownership verification and authentication of your domain name and ownership. Our application and registrations are submitted to Google, Yahoo and Bing (MSN), respectively. SEO's secondary purpose is to protect and preserve your online reputation considered to be a major factor in organic ranking. SEO only needs to happen once, preferably in the beginning stage of website development or when the website is recentl launched. When done correctly, it will have long lasting marketing benefits.
- SEO Friendly Pages, turning to doorways
- Higher Organic Ranking
- Better More Focused Quality Traffic
- Higher Page Quality Score
- Lower PPC Cost
- Lower Maintenance Cost
Search Engine Optimization is a one-time cost of $995. When purchased, we will apply our state-of-the-art website optimization process within 24-48 hours.